YouTube Success Blueprint: Tactics and Tips from Podcasting Pro Feras
January 5, 2024
Welcome to "Invest In Yourself: the Podcast Series" with your host, Phil Better.
In today's episode, we have a special guest, Feras, joining us to talk about the world of podcasting and YouTube. Feras, an experienced entrepreneur with deep roots in Silicon Valley, shares his journey from a successful blog to navigating the challenges and rewards of creating content on YouTube.
His expertise in digital marketing and analytics has dramatically shaped his content strategy, and he offers valuable insights into the evolution of his approach. We delve into his plans for The Startup With Feras, which are aimed at providing a wealth of knowledge for early-stage founders and his aspirations for the future.
Stay tuned as we explore Feras' tips for new YouTubers and his captivating vision for his channel's growth. Join us as we invest in ourselves and learn from the inspiring journey of Feras, only on "Invest In Yourself: the Podcast Series."
Welcome to "Invest In Yourself: the Podcast Series" with your host, Phil Better.
In today's episode, we have a special guest, Feras, joining us to talk about the world of podcasting and YouTube. Feras, an experienced entrepreneur with deep roots in Silicon Valley, shares his journey from a successful blog to navigating the challenges and rewards of creating content on YouTube.
His expertise in digital marketing and analytics has dramatically shaped his content strategy, and he offers valuable insights into the evolution of his approach. We delve into his plans for The Startup With Feras, which are aimed at providing a wealth of knowledge for early-stage founders and his aspirations for the future.
Stay tuned as we explore Feras' tips for new YouTubers and his captivating vision for his channel's growth. Join us as we invest in ourselves and learn from the inspiring journey of Feras, only on "Invest In Yourself: the Podcast Series."
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
More about Feras:
Feras has been in the entrepreneurial space for over 20 years. After moving to Silicon Valley and working at a startup that raised $96,000,000, he was laid off and forced to start his own digital marketing and web design business to support his family. Despite the initial challenges, Feras found success and thrives in the industry.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Follow our guest, Feras, here:
YouTube: https://www.youtube.com/@StartUpWithFeras
Brand website: www.startupwithferas.com
Instagram: https://www.instagram.com/StartUpFeras
Facebook: https://www.facebook.com/StartUpFeras
LinkedIn: https://www.linkedin.com/in/ferasalhlou
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Important Timestamps:
00:00 Google partner turned entrepreneur; now focuses on YouTube.
03:55 Successful Silicon Valley veteran offers free mentorship.
09:34 Narrow the audience, differentiate the content and stand out.
11:46 Balancing professional help and personal learning process.
15:50 YouTube channels offer educational value and strategy.
16:59 Maintain flow, engaging hook, and video marketing challenges.
21:34 Finalizing 2024 plans to grow business significantly.
25:04 Creating valuable content for free asserts dominance.
26:51 Identify niche, plan, and understand space deeply.
29:59 Grateful for our chat. Thank you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Important Topics and Bullet Points:
Primary Topic: Feras Content Strategy Evolution on YouTube
- Feras' successful blog and the challenges of transitioning to YouTube
- The different nature and challenges of YouTube compared to blogging
- Identifying three distinct phases in content strategy evolution to adapt to YouTube's audience and competition
- Feras Advice for Podcasters on YouTube
- Focusing on unique content and understanding basic video editing
- Prioritizing high-quality delivery over expensive tech
- Emphasizing the importance of thumbnails, titles, and recent AB testing features on YouTube for improving click-through rates
- The significance of creating compelling thumbnails and titles to attract viewers
Primary Topic: Challenges of Creating Engaging Content on YouTube
- Elements of Creating Engaging YouTube Content
- Importance of flow in the video and understanding different components like thumbnail design, title, and engaging hooks
- The learning process involved taking months to understand and achieve
Primary Topic: Feras' Content Focus on YouTube
- The Startup With Feras Content Focus
- Aims to become the number one destination for early-stage founders in consulting or professional services looking to grow their businesses to 7 or 8 figures
- Focus on pillars such as sales, delivery, and HR in the content, addressing the needs of early-stage founders and aligning with their growth stages
- Feras' Future Goals for YouTube and Content
- The goal for 2024: reach 50,000 subscribers on YouTube, increase LinkedIn followers, grow the newsletter list, focus on marketing, and potentially offer paid services or consulting
- The goal of helping others and the possibility of productizing through courses or high-touch consulting in the future
Primary Topic: Integrating Podcasting and YouTube
- Podcasting and YouTube Integration
- The concept of "prior planning prevents poor performance" and its importance in content creation
- Ways to connect with Feras through his YouTube channel, live streams, and newsletter, and offer free advice and support to entrepreneurs
- Phil Better's plan to take Feras up on the offer for free chats to discuss his business
Primary Topic: Conclusion and Call to Action
- The episode's conclusion
- Phil reminding the audience to invest in themselves
- Providing links to connect with Feras through his YouTube channel, live streams, and newsletter
In today's episode, we have a special guest, Feras, joining us to talk about the world of podcasting and YouTube. Feras, an experienced entrepreneur with deep roots in Silicon Valley, shares his journey from a successful blog to navigating the challenges and rewards of creating content on YouTube.
His expertise in digital marketing and analytics has dramatically shaped his content strategy, and he offers valuable insights into the evolution of his approach. We delve into his plans for The Startup With Feras, which are aimed at providing a wealth of knowledge for early-stage founders and his aspirations for the future.
Stay tuned as we explore Feras' tips for new YouTubers and his captivating vision for his channel's growth. Join us as we invest in ourselves and learn from the inspiring journey of Feras, only on "Invest In Yourself: the Podcast Series."
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
More about Feras:
Feras has been in the entrepreneurial space for over 20 years. After moving to Silicon Valley and working at a startup that raised $96,000,000, he was laid off and forced to start his own digital marketing and web design business to support his family. Despite the initial challenges, Feras found success and thrives in the industry.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Follow our guest, Feras, here:
YouTube: https://www.youtube.com/@StartUpWithFeras
Brand website: www.startupwithferas.com
Instagram: https://www.instagram.com/StartUpFeras
Facebook: https://www.facebook.com/StartUpFeras
LinkedIn: https://www.linkedin.com/in/ferasalhlou
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Important Timestamps:
00:00 Google partner turned entrepreneur; now focuses on YouTube.
03:55 Successful Silicon Valley veteran offers free mentorship.
09:34 Narrow the audience, differentiate the content and stand out.
11:46 Balancing professional help and personal learning process.
15:50 YouTube channels offer educational value and strategy.
16:59 Maintain flow, engaging hook, and video marketing challenges.
21:34 Finalizing 2024 plans to grow business significantly.
25:04 Creating valuable content for free asserts dominance.
26:51 Identify niche, plan, and understand space deeply.
29:59 Grateful for our chat. Thank you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Important Topics and Bullet Points:
Primary Topic: Feras Content Strategy Evolution on YouTube
- Feras' successful blog and the challenges of transitioning to YouTube
- The different nature and challenges of YouTube compared to blogging
- Identifying three distinct phases in content strategy evolution to adapt to YouTube's audience and competition
- Feras Advice for Podcasters on YouTube
- Focusing on unique content and understanding basic video editing
- Prioritizing high-quality delivery over expensive tech
- Emphasizing the importance of thumbnails, titles, and recent AB testing features on YouTube for improving click-through rates
- The significance of creating compelling thumbnails and titles to attract viewers
Primary Topic: Challenges of Creating Engaging Content on YouTube
- Elements of Creating Engaging YouTube Content
- Importance of flow in the video and understanding different components like thumbnail design, title, and engaging hooks
- The learning process involved taking months to understand and achieve
Primary Topic: Feras' Content Focus on YouTube
- The Startup With Feras Content Focus
- Aims to become the number one destination for early-stage founders in consulting or professional services looking to grow their businesses to 7 or 8 figures
- Focus on pillars such as sales, delivery, and HR in the content, addressing the needs of early-stage founders and aligning with their growth stages
- Feras' Future Goals for YouTube and Content
- The goal for 2024: reach 50,000 subscribers on YouTube, increase LinkedIn followers, grow the newsletter list, focus on marketing, and potentially offer paid services or consulting
- The goal of helping others and the possibility of productizing through courses or high-touch consulting in the future
Primary Topic: Integrating Podcasting and YouTube
- Podcasting and YouTube Integration
- The concept of "prior planning prevents poor performance" and its importance in content creation
- Ways to connect with Feras through his YouTube channel, live streams, and newsletter, and offer free advice and support to entrepreneurs
- Phil Better's plan to take Feras up on the offer for free chats to discuss his business
Primary Topic: Conclusion and Call to Action
- The episode's conclusion
- Phil reminding the audience to invest in themselves
- Providing links to connect with Feras through his YouTube channel, live streams, and newsletter